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Turn the tide

The plastic waste problem is global,
the solution starts at home.

Turn
the tide

The plastic waste problem is global, the solution starts at home.

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A problem
of persistence

Plastic can be useful. So much so that we use it in just about everything.

Plastic itself isn’t the main problem, but rather figuring out the best ways to reduce, reuse, recycle or dispose of it once it’s deemed “waste”.

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In the UK alone, 60% of plastic packing waste is exported for recycling, often to countries without the resources or infrastructure to recycle sustainably.

This can leave them overwhelmed with plastic pollution which can cause havoc, negatively impacting local ecosystems.

A problem
of process and infrastructure

37% of all waste is dumped into some form of landfill, which are growing around the world. Another 11% is incinerated, which equates to over 200 million tonnes.

Overflowing
oceans

What cannot be captured through recycling and other disposal methods, risks leaking into the environment.


Each year an estimated 8 million tonnes of plastic enters world’s oceans, as much as 50,000 blue whales.
Imagine if things were different.

Overflowing
oceans

What cannot be captured through recycling and other disposal methods, risks leaking into the environment.
Each year an estimated 8 million tonnes of plastic enters world’s oceans, as much as 50,000 blue whales.
Imagine if things were different.

The problem is global, but the solution starts at home.

Reduce

Reduce the use of single-use plastic, which is an important step to prevent generating waste.

Re-use

Re-use plastic packaging where you can, utilising a refill centre or repurposing to extend its life.

Recycle

Recycle plastics through kerbside collection or at specialised recycling points.

Recycling plastics that no one else can